The mystery of Saskatoon’s bid on a “major unknown sporting event in 2027” may soon be solved.
Curling Canada issued an invitation to media last week for “an important announcement about the sport of curling in Saskatoon” on Monday.
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Most notably, the host for the Brier, the Canadian men’s curling championship, in 2027 has not yet been announced. In 2025 the championship was held in Kelowna, B.C and the he 2026 Brier will be held in St. John’s, Newfoundland and Labrador.
In April, Saskatoon City Council conditionally approved $350,000 in funding to help support Discover Saskatoon’s bid to host the unnamed event.
The council said the money, which would come from the city’s special events grant reserve, will only be provided if the city wins the bid and submits a full event plan.
Discover Saskatoon also requested $600,000 from the province for the bid.
Stephanie Clovechok, CEO of Discover Saskatoon, told the council at the time she not want to reveal the name of the event due to its competition with larger cities, some of which have larger reserves.
“This is a historic opportunity and we want to ensure that Saskatoon remains a frontrunner,” she said to the council.
“We’re here to play, to win, (and) not to show our hand too early.”
Clovechok said the projected economic impact included $15.7 million in direct business sales, more than $1.7 million in provincial tax revenue, and an estimated 13,862 nights booked at hotels.
“Beyond the numbers, hosting this event in 2027 will bring a legacy of national attention and long-term benefits for our local businesses, partners and community as a whole,” Clovechok said.
Earlier this year, Moose Jaw hosted the BKT World Men’s Curling Championship, which saw 77,985 attend games throughout the week-long event.
The Moose Jaw and District Chamber of Commerce projected an injection of $12 million to $15 million into the local economy, based on 60,000 going to games.
Team Canada came short of the gold medal, losing to Scotland in the semis.
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